The Challenge

While there’s evident growth and innovation in Africa, transactions remain largely cash-based due to various reasons including fragmentation, regulation, cost of cross-border payments, and speed hurdles, which result in staggering financial losses estimated at around $5 billion annually.

Appzone, now Zone, had to deal with these challenges despite substantial investments in the sector. Also, the B2B payment infrastructure was nascent with very few players and attention focused on that sector. 

In response, Zone aimed to position itself as a thought leader, shedding light on the sector’s challenges and presenting a clear roadmap for overcoming them.

Our Approach 

To inform our study, we engaged a combination of qualitative and quantitative research to understand the dynamics of Africa’s payment sector with a keen focus on the trends in the B2B landscape. 

Through our research, we were able to extract vital insights into the challenges, gaps, and opportunities for key players. We put together a whitepaper that brought attention to the existing industry, highlighting the persisting problems and unexplored territories. We also outlined the requisites for unlocking the subsequent phase of growth.

To maximise the impact of the whitepaper, we held a virtual event with stakeholders to discuss extensively the industry’s challenges and the ways that Appzone is building solutions to address them.

The Outcome

Appzone has now provided key players in the B2B sector with relevant and actionable insights to approach the market. They can now use their industry knowledge to open up discussions on potential areas for action, and adjustments in business strategies and tactics can be based on hard facts.

Through our event, they were able to sell their offerings to a diverse audience spanning multiple countries and sectors during the webinar, generating potential leads and sales conversations.