The report highlights that despite being valued at over $58 billion, Africa's creative economy contributes less than 3% to the global creative economy. The core issue is a "conversion gap" between cultural relevance and durable economic value, caused by systemic failures rather than a lack of creativity or demand.
The report highlights that despite being valued at over $58 billion, Africa’s creative economy contributes less than 3% to the global creative economy. The core issue is a “conversion gap” between cultural relevance and durable economic value, caused by systemic failures rather than a lack of creativity or demand.