Kenya’s digital economy is one of the most vibrant on the continent and this scale is evident in numbers. In 2024, Safaricom and Airtel processed over $309.4 billion in transactions, representing more than 95% of all retail digital payments. Kenyan startups also raised $638 million, the highest total in Africa that year. By 2025, internet penetration reached 48%, powered by widespread broadband access and Kenya’s fast growing 5G network. This report unpacks the infrastructure, financial services, startup activity, and regulatory landscape shaping Kenya’s digital transformation, and the opportunities and challenges ahead.